Building the infrastructure for clinical excellence.
Orella is redesigning outpatient care — shifting documentation off the physician's plate and orchestrating the full visit lifecycle on a single, AI-native platform.
Workflow Consolidation
Replaces 5–7 separate vendors — intake, transcription, billing, comms — with a single platform. Vendor consolidation is the moat.
Clinical Integrity
Built by a practicing physician with 15 years of experience. HIPAA-aligned architecture, BAA umbrella, every AI output physician-approved.
Capital-Efficient
Production-grade platform built on founder capital over 3 years with no debt.
The Market Opportunity
Orella targets the outpatient operational stack — intake, transcription, billing, and patient communications today; e-prescribe, orders, and full EHR replacement in subsequent phases.
Business Model
Recurring SaaS revenue with multiple growth levers.
Pay-per-Case
$20 per processed case. Zero commitment — low barrier to entry for new or low-volume physicians.
Subscription
$149/month with 20 cases included. Scales with practice volume at $10/extra case. Most popular tier.
Subscriber +
$249/month with full revenue cycle management — eligibility, claims, ERA. High LTV, low churn. Most popular tier.
Why now?
Three converging forces make this the right moment for a workflow-first AI platform in outpatient medicine.
- AI maturity — LLMs now match physician-level clinical documentation quality
- System at a breaking point — physician burnout at crisis levels, 86K shortage projected by 2036
- Shift to value-based care — reimbursement aligning with structural efficiency
Get in touch.
We're currently raising our Seed round. If you're interested in learning more about Orella's thesis, traction, and roadmap, reach out directly.
- Access to pitch deck & financial model
- Live demo across entire platform
- Introductory call with the founding team
Your information is kept strictly confidential.